Crafting the Ultimate Marketing Plan

Having a plan is essential to achieving any goal. With a marketing plan, you can show your clients exactly how you’re going to implement your marketing expertise in their business.

I’ve had the pleasure of working alongside a nail salon this past month, and have been able to discuss what their goals are as a company and where they’re struggling. Conducting extensive market research will help you get the most realistic results and understand where you mainly need to focus your efforts.

A marketing plan can consist of many things, but here is a good foundation of what you want to consider when creating your plan:

• Have an executive summary of your client. This should include who they are, what they represent, the industry overview, goals, value proposition, etc.

• Market research. Fill out a SWOT analysis, take a look at the industry landscape, and competitors, as well as create buyer personas.

• Marketing strategies. What are the specific strategies you will be implementing in this campaign? Talk about your KPIs and SMART objectives in detail.

• Marketing budget. Give your client an outline of the marketing budget of your campaign.

• Execution calendar. Build a realistic calendar of how you will be integrating your strategies during a period of time.

• Analytics. How will you measure the success of your strategies?

• Conclusion. Talk about the overall goal of this campaign and what success looks like to you for this client.

  If you haven’t created a marketing plan before, I suggest researching one of your favorite brands and building one for fun! You will soon understand what it takes to execute a marketing plan successfully and have happy clients in the long run!