6 Types of Customers Every Marketer Should Consider

In marketing, your "customers" are more than just end-consumers. Here's a look at other critical customer types to consider:

1. Internal Customers

These are teams within your organization-like sales or HR-which depend upon marketing's insights and materials to meet their goals. When you align with internal customers, it strengthens brand consistency across the company.

2. Channel Partners

Distributors, retailers, and resellers all make the product reach. Equipping them with co-branded content and some sense of the products helps them sell better.
3. Influencers and Advocates

Influencers help you scale your brand in an authentic way. Treating them like partners enables you to drive engagement with new audiences.

4. Vendors and Suppliers

Your indirect customers also include vendors of different marketing tools, production vendors, and service providers. Good relationships with these companies enhance efficiency and quality in marketing.

5. Local Communities

If you have a regional focus, local communities would be it. Supporting local causes and events creates goodwill and brand loyalty.

6. Employees as Ambassadors

Employees are natural ambassadors of your brand. The more interested and knowledgeable they are about the brand, the more they speak to it organically, creating an improved reputation.

These "customer" types help amplify your reach, reinforce brand loyalty, and further campaign success by thinking of these strategies that fit into your marketing strategy for maximum effect.

In marketing, true growth happens when you see every partner, team, and advocate as a customer worth engaging.

Read my last blog post where I talk about how AI is transforming marketing 👉 https://www.camilamoore.com/blog/is-ai-transforming-marketing