Be Real & Radiant!

Whether it’s your friend or your client, building a healthy relationship with someone takes work. In the business world, it’s not just about being nice and personable until you make the sale - you have to maintain that relationship. Maintaining that relationship requires open communication, trust, and being genuine.

Communication is probably the biggest key factor in order to maintain any relationship with someone, business-related or not. Actively engaging with that person, (let’s say your client) listening to what their needs are (not what you think they should be), listening to their interests and passions, and listening to their feedback. Listening is very important in communication, then actively making decisions regarding the topics spoken about.

Trust is something that can make or break your relationship with someone. Trust is something that takes time to build and takes nurturing. Trust fosters loyalty. When customers and clients trust your brand, they are more likely to remain loyal and continue doing business with you over the long term. Loyal customers are not only repeat buyers, but they also act as brand advocates, spreading positive word-of-mouth and referrals.

Being genuine and authentic! The strongest relationships are the ones that are truly genuine. When others feel a strong connection with you, it’s usually because they feel that you’re being REAL with them. This goes hand in hand with trust, but you can’t be deceiving. Making someone feel comfortable allows them to collaborate more openly with you. Being genuine enhances the overall satisfaction of your clients and makes them more willing to work with you again in the future.

Embracing authenticity as a guiding principle not only enriches the relationships we form but also paves the way for a more empathetic, connected, and prosperous world.