Great Turnout! But... Where is the money going?

You’re excited to host your monthly live music event and have been doing it for a while now so you’ve got the hang of it pretty well. A decent amount of tickets always get sold, so that’s good, but you start to take a look at your numbers... Everything looks pretty much steady, except you realize you’re spending a lot more than what you’re making. Funnel conversion rates are extremely important to keep an eye on to make the most out of your business. If you are spending too much on a specific area and not so much on an area that is vital to making your final sale, you end up hurting yourself without

clearly realizing it! Here is a good article explaining why looking at your funnel analysis is crucial to your business with the example of an eCommerce business: What Is Your Conversion Funnel Analysis Telling You?.