Who Are You? Your Brand Identity!

Not having a solid brand is like looking at someone without a face!

A company that has good branding can be a total game-changer. Take Glossier, for example - “a billion-dollar beauty brand”, their branding is so strong that just looking at their font and color scheme, you know who they are. “A key part of Glossier’s brand identity is simplicity.”

Branding is what allows people to associate you with something.

It can be the culture, the logo, the vocabulary - all of it
comes together under one single umbrella. If a
company lacks a brand, it can go in any direction and it
can be messy. I’ve started my own events community
and the first thing that I’m focusing on is my brand.
Setting a tone for people to resonate with is what
makes people become loyal to you, they want to feel a part of it.